I put the countdown logo on my page, I waited patiently for the new release, and what I got? Coming Soon. WTF expression came to my face. I know that I can get the official release from the update manager or looking deeper under downloads section -I already did that, however this is all about communication. If you want to create a kind of expectation around the promotion or release -to boost your product launch, you have to do it right, otherwise it will be confusing. People like me will be disappointed. And it is not because I do not elieve, I do believe on the team, on the product, but I also check the details. It is not what you did, it is not how you did it, it is how you sell it.